When D Bayliss Consulting Ltd, a multi-disciplinary structural and civil engineering consultancy, came to us wanting a rebrand and a new website, we were more than happy to help. Established in 2000, they provide engineering services to a wide range of clients, including home owners, businesses, builders, developers, architects and blue chip companies.
The rebrand involved dropping the D from the company name to project the image of a larger organisation, whilst still maintaining their core values of delivering a personal service commonly associated with a family run business. Creating a new logo, the companies previous core colour of blue was kept to create a synergy with the existing brand, but a brighter more vibrant green was added to freshen up the branding and give it a more dynamic, forward thinking feel.
The website has been designed to be simple to navigate, yet highly informative. A decision was made to base the content around case studies to highlight the companies expansive areas of expertise. Custom CSS fonts were used for the page titles and quotes to match the corporate branding.
David Bayliss, Managing Director, commented, “After deciding to rebrand we searched for a suitable Design Agency we felt would offer us a creative and cost effective solution. We wanted to create a bold, striking image that would stand out and establish a strong identity for the company. As part of the rebrand we commissioned InsideOut to redevelop our website which had become a little tired. The team at InsideOut designed and built our new site in no time at all and we can’t thank them enough for the hard work they put in to the project.“
He went on to say “since the website went live, we can’t believe the amount of enquiries that the site has generated, we wish we had done it sooner.“