Amazing New Website Launch

Natalie Roche Limited, Exclusive Distributor for AmazingCosmetics appointed InsideOut to design, develop and build a feature rich e commerce site to launch them into the UK market.


With a fully responsive design, user friendly interface and seamless integration across the brands marketing channels, the AmazingCosmetics website showcases the latest in e commerce web design and technology.

It doesn’t just look good; the AmazingCosmetics website has a sophisticated back end system. Run with the latest Magento open source software the website boasts an incredibly streamlined e-commerce system including efficient order processing, integrated shipping and payment solutions, customer and inventory management and too much more to mention it all!

As well as being a fully functional e commerce site the website encapsulates the AmazingCosmetics brand identity and reinforces the brand message throughout the site. Answers to the question ‘Why Amazing?’ are found across the site along with press snippets, ‘loved by’ celebrity features, informative blog posts and product reviews that build consumer trust and highlight the products key benefits as well as its prestigious reputation within film and television makeup.

The website links superbly with MailOut email marketing software providing AmazingCosmetics with a beautifully integrated email marketing system that includes auto responders like abandoned cart emails to increase conversion rates.

Features to shout about…

  • Responsive design
  • CRM system
  • Content management system
  • Stock management
  • Integrated shipping solutions with carriers such as DHL, DPD, Fed Ex and many more
  • ‘Select your shade’ Concealer colour matching swatches
  • Email marketing integration
  • Auto responder emails based on customer behaviour
  • Blog

At InsideOut we’re passionate about beauty marketing and this combined with our design and web development skills is the perfect mix for creating ‘amazing’ websites that go the extra mile.

You can check out the new AC website here. 

By Leah Marley

InsideOut Creative is a Creative and Marketing Agency with extensive experience in branding, marketing and website development for beauty brands.