First Enterprise is a leading business support organisation based in the heart of Nottingham, established to support the needs of pre-start and existing business owners in Nottingham and throughout the East Midlands. First Enterprise help individuals to take their idea from concept to reality and provide follow-up and ongoing support as throughout their business venture.
First Enterprise was looking for a solution to their branding needs that would give their dated identity a fresh overhaul. In a 3-way pitch, InsideOut provided an in-depth solution to their branding needs, creating a strategy build on insight and enhanced with creativity. There is no doubt that our research was core to creating a solution that First Enterprise would deem suitable. After much deliberation of the 3 concepts, First Enterprise chose their favoured concept. The new identity represents the multi-cultural society that First Enterprise engage with, but also represents the size and scale of businesses dealt with, alongside the support through business growth – phew!
Employing our services further we designed, programmed and launched the First Enterprise website. Critcal to this solution was for First Enterprise to develop a ‘business resource’ for their audience.
The busi’pedia was created, a detailed resource of business start-up information, combined with a secure forum would allow their clients to not only research business opportunities, but also to discuss issues with like minded people in a protected and supportive environment.
In October 2011, the fully content managed website was launched at the prestigious FEBA Awards.