Aprotec is a local software development company that specialises in document management and control solutions for a variety of clients large and small. Since our introduction, they’ve taken on a brand new look.
The existing brand was very tired, dated and hadn’t developed since the company’s inception. Aprotec is a highly innovative and dynamic company, but their identity simply didn’t reflect this. And with a new software platform on the horizon, it was time to review and develop the identity in time for the launch of their new product.
To really capture the feel for this dynamic company, we developed the identity rather than replaced to insinuate ‘moving forward’, whilst harnessing the core of the previous identity. For consistency we utilised the familiar colour palette and introduced new tones alongside a more contemporary font to deliver a friendly, yet dynamic tone of voice. Images of people were introduced to convey the variety of skill types and professions that could work easily with Aprotec’s software.
The brand refresh included a new website, literature, software icons and stationery.