Airbase Airbrush Make-Up was formulated by Oscar Nominated make-up artist Anni Buchanan and bought to this competitive and fast paced market by Lloyd Naaké and supported by Judy Naaké, the founder of self tanning market leader St Tropez Tanning. Airbase moulds the durability of film make-up with the practicability of everyday make-up and is already a beauty sensation with celebrity make-up artists, salon owners, brides and everyday consumers.
Supporting Airbase Make-Up since 2009, our role is not only to provide an array of creative services, but primarily to look beyond the brief and beyond marketing and design disciplines at the challenges our client’s business is facing.
In 2009 Airbase came to us with the initial brief, to create them an iconic image for use in PR and promotional material that would become synonymous with the product and industry. With a slab of research under our arms we went into the concept development stage producing creative photographic concept boards that would go to shoot.
Not only did we achieve the iconic image for the brand but additionally pushed the boundaries to create an entire image library that could be used across a variety of media including; advertisements, exhibition stands and training manuals. We also created images to satisfy specific industry sub sectors needs, such as Bridal, Party wear and HDTV, completely maximising our clients budget and exceeding their expectations.
Since then we have developed a core communications strategy for consumer retention and engagement, designed, developed and programmed an ecommerce website and produced an array of beautiful literature for both retail and wholesale markets.
Our relationship with Airbase Make-Up continues to flourish, we consistently review marketing solutions, generate new ideas and challenge the status-quo truly believing that ‘if everyone is thinking alike, then somebody isn`t thinking’.