Why Content is King

Regular publishing of great content on your website can have major benefits for your business.

When delivered in the right way, online content will do more than increase your Google ranking – it can position your brand as market experts, build consumer trust and provide you with an arsenal of articles to shout about on social media, driving traffic to your website.

How does content help with SEO?

When you search on Google you are presented with a set of results that match your query – those web pages which match your search best are listed first.

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Are you the Middleweight Graphic Designer we are looking for?

STRICTLY NO AGENCIES OR CONTRACTORS

CLOSING DATE FOR APPLICATIONS: 10 July 2015

Title: Middleweight Graphic Designer
Experience: N/A
Salary: Negotiable / Competitive (Depending on experience and skill set)
Benefits: 21 Days Annual Leave, plus Bank Holidays. Plus 1 additional day per year for length of service, up to a maximum of 25 days. 

We are on the hunt for a Middleweight Graphic Designer to join our team.

InsideOut Creative is a young but established Derby based design agency (you can learn more about us here).  Formed on the belief that powerful ideas, combined with commercially astute marketing leads to results that shine through a business. We are client focused, results driven and have a genuine passion for creative solutions…

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We’re on the look out for a Junior Designer / Artworker

STRICTLY NO AGENCIES OR CONTRACTORS

CLOSING DATE FOR APPLICATIONS: 10 July 2015

Title: Junior Artworker / Designer
Experience: N/A
Salary: Negotiable / Competitive (Depending on experience and skill set)
Benefits: 21 Days Annual Leave, plus Bank Holidays. Plus 1 additional day per year for length of service, up to a maximum of 25 days. 

InsideOut Creative is a young, but established creative agency located in Derby (you can learn more about us here). Client focussed, results driven and with a passion for creative solutions, we are looking to recruit a Junior Artworker / Designer with a keen eye for design and an ambitious nature, to work alongside a team of talented design and marketing professionals…

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Brand development and ecommerce solution set to increase revenues for national charity, FPA Org.

We’re pleased to announce the launch of FPA Pleasure.

Most octogenarians might consider celebrating their birthday with a quiet meal with family and friends, but the Family Planning Association – which turned 85 this year – is celebrating in quite a different fashion: by opening a sex shop. FPA and their partner McCorquodale have partnered on a very special project, which InsideOut Creative have brought to life in fpapleasure.co.uk.

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Amazing New Website Launch

Natalie Roche Limited, Exclusive Distributor for AmazingCosmetics appointed InsideOut to design, develop and build a feature rich e commerce site to launch them into the UK market.

amazing-cosmetics-logo-white

With a fully responsive design, user friendly interface and seamless integration across the brands marketing channels, the AmazingCosmetics website showcases the latest in e commerce web design and technology.

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Why we love Google AdWords

AdWords is a great tool to add to your marketing mix – it’s completely measurable and an extremely cost effective way to massively increase your brands reach.

If you’re not familiar with AdWords, it’s simply a pay-per-click service that allows businesses to create and run ads on Google. Long gone are the days of the Yellow Pages – if your business isn’t appearing in Google search results then you are missing out on a huge audience of potential customers.

Here are the five main reasons why we believe any business should use Google AdWords:

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Are you an ambitious web developer looking for a new challenge?

STRICTLY NO AGENCIES OR CONTRACTORS

CLOSING DATE FOR APPLICATIONS: 26 September 2014

Title: Website Designer / Developer
Experience: Minimum 2 Years
Salary: Negotiable / Competitive (Depending on experience and skill set)
Benefits: 21 Days Annual Leave, plus Bank Holidays. Plus 1 additional day per year for length of service, up to a maximum of 25 days. 

InsideOut Creative is a young, but established creative agency located in Derby (you can learn more about us here). Client focussed, results driven and with a passion for creative solutions, we are looking to recruit a multifaceted web developer with a keen eye for design and an ambitious nature, to work alongside a team of talented design and marketing professionals…

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Improve user engagement with a responsive website

For most people, logging onto your desktop to specifically browse the Internet is probably a thing of the past. Instead, we turn to our smartphones and tablets and within seconds we find the information that we set out to look for.

In a report from Google titled ‘What Users Want Most from Mobile Sites Today‘, a total of

48% of users said they feel frustrated and annoyed when they access a website that isn't mobile-friendly and 52% of users stated that a bad mobile experience made them less likely to engage with a company

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Ideas are illusive things – engage imagination!

Everything starts with an idea, and it is our imagination and free-thinking that allows our minds to develop those linchpin ideas that hold together an entire marketing concept. All hail the imagination!

"I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world." - Albert Einstein

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Responsive Email Design

A topic that I’ve been obsessing over for a while now, is how email campaigns are performing on various devices and when it’s the right time to target subscribers based purely on the device that they’re viewing your email campaign on… that’s where responsive email design comes in.

I’ve opened a number of emails lately on my iPhone that have clearly not been designed for mobile devices; unreadable text, colossal images and an overload of information, making it less than enjoyable to read emails – in fact, just irritating.

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Full Service Email Marketing Vs. Bulk Email Spam

… is this you? You wouldn’t be alone. It amazes me that so many companies still email market from their inbox, when there are so many great full service email marketing solutions out there. This really isn’t a great way to broadcast core sales messages about your company. Spending time composing the best marketing messages into the body, and copy and pasting your hard earned subscriber list into the email addressee box – to ultimately address the email to yourself?! Crazy! But to many, this still sounds like an acceptable way to promote their company…

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Legacy fundraising – the 3 challenges

We’ve recently been working with Birmingham St Mary’s Hospice as their creative agency for a legacy fundraising campaign and while there’s increasing evidence that people do consider leaving a legacy in their Will if asked to do so; legacy giving provides challenge after challenge for charities. When you think you’ve conquered one obstacle, you hit another. Primarily you’d think it was as simple as engaging with supporters and encouraging them to do more than just think about considering your Charity in their Will. But you’d be wrong.

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Roses are red…

What better day to tell people about our latest love than valentines…

Roses are red, violets are blue… we love our new website and hope you will too. 

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No nonsense guide to Marketing Planning

No nonsense guide to Marketing Planning

One of the things we always get asked for is advice on how to write a great marketing plan, with one of the most common problems being ‘where to start’. There’s an abundance of advice online, so much so that we think that sometimes that alone causes confusion. With ’12 things every marketing plan should consider’ to ’5 steps to marketing planning’, but what we think people want is something that provides structure and clarity, not just ‘advice’. 

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ITV’s brand new thinking

ITV has just undertaken its biggest on-screen brand overhaul in 11 years, in a multimillion pound move to position the broadcaster “at the heart of popular culture“.

The new logo drops the previous style for a curvier typeface and layout that is meant to look like “a form of human handwriting” neatly entitled ‘ITV Reem’ in variances of Light, Regular, Medium and Bold. This will be used across all branding, stationary and other needs connected to ITV PLC, as well as ITV Studios.

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