Award Shoes commissioned us to design and build an online presence for their new fashion footwear brand. Faced with a blank canvas we first worked with the client to define the exact consumer profile, to generate a brand to accompany the identity already supplied. Armed with this the studio created the design and brand furnishing. With clever use of imagery and clear use of brand accents, a set of guidelines were formed and the brand created.

A site architecture was devised, that would be appealing to both trade and retail consumers alike. Functionally the website maximises its presence online, with sales boxes, cross selling and a full data capture system, it is fully optimised and utilises all relevant social media links for exploitation of consumer information sharing within social networks.

Click to see more work from this client