Leah Marley

Posted:

September 1, 2014

By:

Leah Marley

Are you an ambitious web developer looking for a new challenge?

STRICTLY NO AGENCIES OR CONTRACTORS

CLOSING DATE FOR APPLICATIONS: 26 September 2014

Title: Website Designer / Developer
Experience: Minimum 2 Years
Salary: Negotiable / Competitive (Depending on experience and skill set)
Benefits: 21 Days Annual Leave, plus Bank Holidays. Plus 1 additional day per year for length of service, up to a maximum of 25 days.

InsideOut Creative is a young, but established creative agency located in Derby (you can learn more about us here). Client focussed, results driven and with a passion for creative solutions, we are looking to recruit a multifaceted web developer with a keen eye for design and an ambitious nature, to work alongside a team of talented design and marketing professionals…

Posted:

May 13, 2014

By:

Leah Marley

Improve user engagement with a responsive website

For most people, logging onto your desktop to specifically browse the Internet is probably a thing of the past. Instead, we turn to our smartphones and tablets and within seconds we find the information that we set out to look for.

In a report from Google titled ‘What Users Want Most from Mobile Sites Today‘, a total of

48% of users said they feel frustrated and annoyed when they access a website that isn't mobile-friendly and 52% of users stated that a bad mobile experience made them less likely to engage with a company

Posted:

November 29, 2013

By:

Leah Marley

Ideas are illusive things – engage imagination!

Everything starts with an idea, and it is our imagination and free-thinking that allows our minds to develop those linchpin ideas that hold together an entire marketing concept. All hail the imagination!

"I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world." - Albert Einstein

Posted:

March 13, 2013

By:

Leah Marley

Legacy fundraising – the 3 challenges

We’ve recently been working with Birmingham St Mary’s Hospice as their creative agency for a legacy fundraising campaign and while there’s increasing evidence that people do consider leaving a legacy in their Will if asked to do so; legacy giving provides challenge after challenge for charities. When you think you’ve conquered one obstacle, you hit another. Primarily you’d think it was as simple as engaging with supporters and encouraging them to do more than just think about considering your Charity in their Will. But you’d be wrong.

Posted:

February 11, 2013

By:

Leah Marley

No nonsense guide to Marketing Planning

One of the things we always get asked for is advice on how to write a great marketing plan, with one of the most common problems being ‘where to start’. There’s an abundance of advice online, so much so that we think that sometimes that alone causes confusion. With ’12 things every marketing plan should consider’ to ’5 steps to marketing planning’, but what we think people want is something that provides structure and clarity, not just ‘advice’.

Posted:

January 21, 2013

By:

Leah Marley

ITV’s brand new thinking

ITV has just undertaken its biggest on-screen brand overhaul in 11 years, in a multimillion pound move to position the broadcaster “at the heart of popular culture“.

The new logo drops the previous style for a curvier typeface and layout that is meant to look like “a form of human handwriting” neatly entitled ‘ITV Reem’ in variances of Light, Regular, Medium and Bold. This will be used across all branding, stationary and other needs connected to ITV PLC, as well as ITV Studios.

Posted:

January 16, 2013

By:

Leah Marley

Charities need to develop ‘Brand Ambassadors’

Every charity needs ‘donors’ and essentially, that’s where it all starts with that single donation. Charities need volunteers and they need supporters too. But imagine a world where that person is ‘all of the above’ – we call them brand ambassadors - a supporter base that commits to the charity in more than one of the above ways – the holy grail of supporters. In short ‘charities need brand ambassadors’.

Of course charity fundraising, starts with a single donation. And we all know the challenges that poses in this climate where ‘giving’ has reduced – in fact by 20% in the last year. Charities are being forced to diversify and explore other potentially more stable revenue channels like coffee shops as well as refresh the iconic charity shop approach. But what about those smaller charities that just don’t have the resource to do this – what should they do?

Posted:

November 13, 2012

By:

Leah Marley

Our charity direct mail campaign ‘melts a heart’

This week we received an email from one of our clients about a charity direct mail campaign, specifically aimed at ‘recruitment of new donors’, which was developed for Warwickshire & Northamptonshire Air Ambulance (WNAA).

‘Supporter services have just sent this to me regarding a phone call she has received from a gentleman who has donated following our WNAA Autumn cold campaign. He said that ordinarily he would just donate the odd pound to Charity here and there, but the case study, and the way the letter was written has really moved him, and he has donated the most asked of him to WNAA. He had some lovely comments about the campaign pack, and its tone, we have ‘melted his heart’.’

Posted:

October 9, 2012

By:

Leah Marley

How to build a profitable subscriber list

When discussing MailOut with our clients, many people find the idea of ‘building up a profitable subscriber list’ quite overwhelming, particularly when we explain about a small thing called ‘permission based emarketing‘. So as a fully fledged ‘full service email marketing’ agency, we’ve penned our top 5 tips to get you started…

1. Ensure you have a subscribe button

Number 1 is a RULE, rather than a tip. Make sure that everyone who visits your website knows about your mailing list and can sign up easily. Make sure a sign-up form for your mailing list is visible on every page of your website and is quick and simple to use. This also helps to build familiarity with the idea of joining your mailing list. Make sure you include a sign-up form and a line or two about the benefits and what they should expect from the emails.

Posted:

September 15, 2012

By:

Leah Marley

We’re 3 years old…

Happy birthday to us, happy birthday to us!

This month we’re the fine old age of 3… hasn’t time flown, but then again – it does when you’re having fun. It was exactly 3 years ago to the day when we got our heads together and came up with our own ‘great idea’. We were just reminiscing about our very first year of business for InsideOut – working from our ‘home office’ with not enough hours in the day (some things haven’t changed) to deliver a world of inspiration to our clients, many of which are still with us today.

Posted:

August 30, 2012

By:

Leah Marley

Understanding permission based email marketing

I wanted to write this post to clarify something that I speak with a lot of people about. When you are just getting started with email marketing, it is common to think that you are supposed to buy an email list from someone and begin sending out newsletters full of promotions and offers. I have to say that this is a poor way to promote your brand and can damage your profitability in the long term.

Let me tell you a little secret…

… cold lists simply do not work. And anyone who tells you otherwise probably doesn’t have the best interest of your brand at heart – or your core objective of your return on investment fixed firmly in their mind.

Posted:

May 29, 2012

By:

Leah Marley

Brand Development for Charity Retail Outlet

Just when we thought our saviour – the ‘good old english mug of tea’ couldn’t get any better The Air Ambulance Service (TAAS) open their first ever coffee shop branded by InsideOut.

An identity brought to life

With Britain dropping to eighth place in the annual league table of world generosity and donations to charity falling by 20% in real terms in the past year charities are exploring other revenue streams over and above the classic charity shop. So when the initial brief and concept was put to us – naturally, we were right on board. It was our brief to take the coffee shop concept and bring it to life with an identity. Read more…

Posted:

September 18, 2011

By:

Leah Marley

Charity rebrand – when good work, becomes great

This September the Derbyshire Children’s Holiday Centre (DCHC) unveiled its new persona after their charity rebrand with a launch of a supporter campaign thanking their lifetime donors and supporters who have helped the Charity… all facilitated by yours truly, InsideOut Creative!

DCHC new branding

Posted:

September 12, 2011

By:

Leah Marley

Appeal pack for Derbyshire Children’s Holiday Centre

After initial concepts were put to the board early this year and were refined by us over the following months, Derbyshire Children’s Holiday Centre (DCHC) have officially launched their new look with a fundraising appeal pack in September all sponsored by InsideOut Creative.

DCHC new branding

A positive step in re-engaging the Charity with their supporters, the appeal pack included a number of items that are designed to convey and confirm the great work that DCHC do in bringing happiness, joy and personal development to children of Derbyshire.

Posted:

March 22, 2011

By:

Leah Marley

“I just wanted to let you know…

Air Ambulance Newsletter - What our clients say...

It’s great when a client takes time out of their busy schedule to give us a ‘pat on the back’.

Our clients say the nicest things…

“I just wanted to let you know that the Newsletter has done tremendously. We have been inundated with signed Gift Aid declarations and also had a fantastic number of responses including donations. We’ve had a response rate of 7.4% and a total income that has more than doubled our forecast.

All posts by leahmarley

Posted:

By:

Posted:

By:

Posted:

By:

Posted:

By:

Posted:

By:

Posted:

By:

Posted:

By:

Posted:

By:

Posted:

By:

1. Ensure you have a subscribe button

Posted:

By:

Posted:

By:

Let me tell you a little secret…

Posted:

By:

An identity brought to life

Posted:

By:

Posted:

By:

Posted:

By:

Our clients say the nicest things…

RECENT NEWS

Categories

LATEST TWEET

Some people say the nicest things

Really good advice…

LATEST NEWS

Newsletter Signup

LATEST TWEET

Our Flickr Stream

Clients Login

Support Login

MailOut Login